Case Study

"Read here how we supported clients across various categories addressing issues with lasting solutions."

Craig & Rose

Problem

Craig & Rose is a long established manufacturer of high quality paints, with instantly recognisable brands such as 1829, Opulence and Cath Kidston. With a listing in over 300 B&Q stores, Craig & Rose wanted to maximise their sales in the estate, but had a limited budget available to deliver the results.

Solution

Benchmark has been retained by Craig & Rose for over 10 years now, and has consistently driven sales in the B&Q account with innovative solutions tailored to their budget. Focusing on the Top 50 stores and ensuring the range was compliant to line plans and the stock database accurate every month, delivered strong core sales and protected the most valuable part of the B&Q estate. Then working in the lowest performing Warehouse format stores, we drove up the poorer performers to increasingly higher sales, thus always bringing the average transaction value up across the estate. Benchmark also pro-actively suggest and implement range re-flows to optimise the sales of key colours by season, ensuring the best colours have enough facings and are on the eye level shelves wherever possible.

Results

By ensuring the sales from the key stores are delivered, Craig & Rose knew they were taking advantage of every possible sale available in these stores, Historically, the database in multiple retailers suffers greatly from inaccuracies built over time by poor in-store practices, shrinkage and general stock database variances. Benchmark ensures the database is accurate and line plans are compliant to maximise the sales per linear foot. Stephen Percy-Robb, Managing Director of Craig & Rose said, “Craig & Rose has worked with Benchmark for over 10 years, during which time they have repeatedly demonstrated their ability to deliver tangible results through improved on-shelf availability and sales out. Their team have years of experience in the decorative category and pass on this knowledge through staff training sessions during their regular calls. Benchmark has from the outset taken time to understand our business and tailored their services to meet our changing needs throughout the season. They have managed range reviews on many occasions and we know they will be implemented with minimal disruption and in a timely manner.”

Wilkinson Bayer

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