“3M have retained Benchmark for over 12 years now and it is a relationship that has been instrumental in supporting the development of the ‘Command’ brand in the UK DIY market sector. Initially, we used the team tactically to support specific tasks and projects, this ensured our development program was always implemented on time and in full.
“Having moved to a retained contract several years ago, we can measure the benefit to our business in excess of 10% sales growth, directly attributed to their service. Their skilled and well trained team provide invaluable insights for us, intercept issues and opportunities and monthly meetings with their management team and ours means they represent the 3M brand at its’ best. The weekly reports on promotions and other special projects have been extremely useful in monitoring performance in store and have proved great value to our client B&Q.
“This year, we have moved another major account to Benchmark’s remit, the difference their service was providing in B&Q was tangible and we look forward to continuing our partnership with them ongoing.”
Paul Worsfold, Channel Manager - Home Improvement Markets